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Revenue Optimization
A/B testing program ROI calculator
Explore detailed models of costs, revenues, and potential ROI from different approaches to your A/B testing program.
Business Metrics
Starting Monthly Revenue ($)
Average monthly revenue of your store.
Annual Base Growth Rate (%)
Roughly how much is your store growing per year?
Average Product Margin (%)
Profit margin as a percentage of top-line revenue.
Testing Program
Tests per Year
The number of tests to simulate running per year.
Total Successful Tests
How many tests are successful?
Revenue Lift per Successful Test (%)
On average what's the % increase in revenue from a successful test?
Program Costs
Base Fee per Test ($)
What is the implementation fee for each test, regardless of outcome?
Performance Fee (%)
What percentage of the lift in revenue is billed as the performance fee?
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Annualized Incremental Revenue
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First-year Incremental Revenue
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Annualized Incremental Net Revenue
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Annualized Program ROI
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Successful Tests
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Total Program Fees
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Month
Revenue
Winning Tests
Revenue Lift
Annualized Return
Performance Fee
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